You put it on the calendar on Monday.
Thursday. Nine to eleven. No meetings. No calls. You have a brief that needs your full attention. A conversation you need to prepare for. A few things you have been moving from one week to the next because there has not been time to think.
The first one comes in.
"Quick question."
It takes less than a minute. You answer. You turn back to the brief, find your place, and start again.
Then another message. "Should I wait on this or send it?"
Then another. "Can you take a look before this goes out?"
By 11:00, you have answered three questions. Each one small. Each one reasonable. Each one easier to answer than to explain why you cannot.
By noon, the block is gone.
Nothing was urgent. Nothing was dramatic. No single question explains where the morning went.
That is why it is so easy to treat this as a time-management problem. You need a stronger boundary. You need to mute notifications. You need to be more disciplined about protecting the time.
But the problem started before the notification.
Each question reached you because someone arrived at a point where the firm had not given them anywhere else to go. They did not know what they could decide. They did not know what "done" was supposed to look like. They did not know whether the risk required your judgment or whether they were allowed to use their own.
So they asked the person who has always been the answer.
You.
The forty-five seconds is not the cost. The cost is the thought you have to rebuild afterward. The work you move to later. The conversation you do not prepare for. The brief that gets your attention after the day has already narrowed around you.
That time does not show up as a problem because it is never taken all at once. It leaves in pieces.
A quick question. An approval. A clarification. A decision no one else believes they are allowed to make.
By the end of the week, you are behind on work that required you — because you spent the week doing work the firm should have been able to hold without you.
What did your first interruption today move to next week?